In the pharmaceutical industry, digital marketing is centered around creating awareness about new drugs and new treatments as well as continuing to promote older ones which have proven to be effective. This is one field where there is continuous growth as research is always going on about new ways of curing diseases and ailments. A pharmaceutical company may wish to increase awareness in doctors as well as patients to have the maximum effect. Here are some digital marketing tips you can use if you’re in the pharmaceutical industry:
- Website: Everyone knows you need to have a website, but it’s also important to keep updating your website with fresh information periodically, based on what’s new in your company or your field.
- Blog: If you can find an experienced blogger who understands your field and can write about it knowledgeably, this can help to attract more viewers to your website.
- Social Media: Social media is not just for “fun” industries. It can also be used to impart important information to your customers or potential customers.
- Email Marketing: Keeping track of past customers and emailing them about new products can be effective. You can also send “reminder” emails when it’s time for them to buy the same product again.
- Tone: It’s a good idea to keep the tone of your digital materials gently upbeat. If it’s too upbeat, it can come across as being “in your face.” If it’s not upbeat, it can be depressing. Try to find the middle ground.
- Images: Sure, it helps to use images of healthy, smiling people. But it also helps to use relatable images which everyone will identify with, such as images of young/old/black/white/male/female individuals.
- Videos: Videos can help to catch the customer’s eye. Short videos which are just a few seconds long can be posted on your website or on social media.
- Keywords: It helps to make sure you use the keywords relevant to your field in your written content. But don’t overuse them to such an extent that the writing seems unnatural.
- Subheadings: Divide your content by using subheadings, bullet points and lists. People love to read these.
- Jargon: If you’re mostly reaching out to doctors, it’s ok to use medical terms that you know they will understand. But if you’re reaching out to normal people, you may want to avoid these.
To learn more about patient centricity, please join us for one of our upcoming events:
- 8th Digital Marketing for Medical Devices West
April 24-26 // The Westgate Hotel // San Diego, CA - DH4P (Digital Health for Pharma)
April 30-May 1 // Sheraton Philadelphia University City // Philadelphia, PA
